"The human GI tract is home to 70-90% of the body’s immune cells. Regularly replenishing the gut with live probiotics supports a balance of gut flora and promotes good health." 

-Dr. Robert Tibbetts –Clinical and Public Health Microbiologist

What are probiotics?

The official definition of probiotics, adopted in 2002 by the Food and Agriculture Organization (FAO) of the United Nations and the World Health Organization (WHO), is "Live microorganisms which, when administered in adequate amount, confer a health benefit on the host.” In simpler terms, probiotics are “good” bacteria.

“Pro”: supporting or favoring
“Biotic”: pertaining to life or specific life conditions
Probiotics are micro-organisms, specific bacteria, fungi, and yeasts that are a natural, necessary component of the digestive tract. They are beneficial to our body and an integral part of our immune system. They live within the lining of our digestive tract in a symbiotic (mutually beneficial) relationship with us. When the biodiversity of these beneficial organisms is in balance, they assist us in digestion, nutrient absorption, and form the front line of our immune defense. They are absolutely essential to our health. These “friendly flora” are destroyed by antibiotics and toxins in our environment and need to be replenished.When allowed to become imbalanced, disease processes begin in small increments, beginning with indigestion, gas, bloating, and heartburn/acid reflux. If ignored, other symptoms can arise such as depression, loss of energy, brain fog and food and/or other allergies may develop.

Why Live Probiotics?
What is the difference between the live probiotics found in CocoKefir and probiotics in a pill or powdered form? The difference lies in their ability to colonize the gut and displace bad bacteria in the gut. Probiotics in pill or powered form are in a dried and dormant state. Upon entering the body, these bacteria must go through a complex metamorphosis in order to “come to life.” They must also immediately defend themselves against the body’s own immune system. They must do all this before they can begin to reproduce, colonize the gut, and do battle with bad bacteria. Many do not make it this far. Live probiotics do not go through this metamorphosis. They are ready to colonize and fight bad bacteria immediately upon entering the body. The result in most cases is better colonization and stronger die off of bad bacteria.